Design • Fashion • Styling

The eternal question, ‘What is style?’ came to mind when I first met of Sara Sandmeier.

She boldly answered, “Style sits within the soul and cannot really be defined by what you wear, but rather, how you wear it.”

Quote: Gary Nurse (Film Director)

Sara Sandmeier began her career in the ‘Haute Horlogerie’ trade where she excelled as a watch designer for the prestigious brand Baume and Mercier. This is where her signature as an artist was first recognised. ‘Attention to detail’ would become very apparent as she’d later embark on a different career.

Fashion would become her new vocation. Now working in the world of editorial, commercials and film, her sensitivity to personality within the realms of style is where she exceeds most artist’s perception, hence why this unforgiving industry has embraced her talents with open arms.

One could describe her as a fashion stylist, but that would only limit the outlook on this iconic personality. With an organic approach to dressing clients, art directing fashion shoots and working with directors, her ideas of what works on the individual can only be described as visionary. It’s fair to say her sensibility for craft goes beyond knowledge and her unconventional ideas as well  as concepts are now taught within educational curriculums.

With Sara’s insatiable thirst to creatively revolutionise, we can soon expect to see her artistic signature imprinted on the souls of everyone that catches her fire.